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Helping a company clarify its brand and strategy, as well as developing the messages that it wants to convey to its target audiences |
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Branding seminars and sessions |
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Defining and clarifying an institution's brand DNA |
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Creation of a "brand bible" |
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Brand implementation both internally and externally |
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Counseling top management on how best to use the power of public relations and marketing to achieve company goals and grow the bran |
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Strategic planning to maximize the influence of positive business activities and minimize the unwanted effects of negative activitie |
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Creation of strategic marketing and PR plans aimed at achieving business results |
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Generating news and obtaining media coverage that will increase name recognition, credibility, and visibilit |
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Crisis communications counseling, preparation and implementation |
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Investor relations, IPO, mergers and acquisitions |
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Viral and grassroots marketing programming |
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Electronic and viral internet communications (email marketing campaigns, podcasts, and SEO work) |
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Internal communications programming including newsletters, intranet and voice messaging |
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Cause marketing campaigns |
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Relationship building with key business and political constituents |
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Media training of company officials for interviews and events |
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Writing and editing materials including press releases, web copy, company brochures, annual reports, speeches, biographies, and fact sheets |
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Developing key messages for target audiences |
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Writing and placing op-ed pieces and bylined articles |
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Special event planning including press conferences, grand openings, trade shows, and product launches |
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Corporate identity development |
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Web design |
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Online and print advertising |
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Corporate gift development including apparel and promotional items |
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Logo design for all mediums including letterhead and business cards |
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Custom illustration and photography |
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Production of broadcast and internet-based presentations |
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eneration of all collateral materials including company brochures |
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In-store display design and point-of-purchase merchandising |